This project for a packaging design class required us to redesign the label and packaging for an existing brand of perfume of cologne. I chose Adidas brand  "Moves" cologne. It was important for me to tie the product back in to what Adidas is primarily known for which is sports apparel and specifically footwear. I feel this was accomplished successfully by designing a box in the shape of a sneaker. By combining the unique shape of the box with a bold and out of the ordinary element such as actual shoe laces it creates a memorable piece of design that is sure to grab attention. 

During a class on advertising design we were tasked with creating a variety of advertising media  for a product of our choice. My main focus was to bring attention to the quality of the audio produced by Bose products as well as the versatile range of products they offer. I did this by creating an assortment of ads expressing the idea of experiencing concert quality sound in a variety of settings. Some assets produced for this campaign were a number of print ads, point of purchase displays and accompanying brochures. 

This project from a packaging design class presented us with the challenge of creating a series related Hagan-Dazs brand flavors.  For this assignment i wanted to propose the idea of opening up the Hagan-Dazs brand to a new market it is mostly uninvolved with. Often branding itself as the more refined ice cream brand so I wanted to take the challenge of creating products that would appeal children. To accomplish this i began by creating fun recognizable cartoon style characters for each flavor which could be employed as advertising assets over a variety of media and would appeal to the target audience. To further enhance the appeal and create a common theme each flavors taste and name is inspired by amusement park  snacks and rides.

Below is a selection of pages from a project completed for a class on book design. The story i chose to adapt for the project was Harry Nilsson's musical fable "The Point"